COVID 19 has changed the world and its way of operating. The purpose of After Hours as a fictitious brand was to redefine what the workplace would look like in a post COVID world. It aims to build a space and a service catered to businesses to aid community building within teams that primarily work from home. For instance, once a week, employees would partake in creative courses such as painting, pottery, crocheting and much more. It would improve communication and allow remote employees to connect in a casual setting.

For After Hours, I designed the brand identity, print and digital assets. It includes logo, brand patterns, merchandise, posters, business cards and website. I also designed the space, constructed the floor plan and sourced all the furniture. The project was completed in my third year over 12 weeks and demonstrated my ability to build original, effective and purposeful brand identities.